Deliver interactive content that inspires, informs and influences positive outcomes!

Deliver interactive content that inspires, informs and influences positive outcomes!

genusMedial logo

genus content and delivery is based on principals of carePhysics™

carePhysics Logo image

Based on five years of focus groups, pilots, market feedback and research collaboration, carePhysics guides genus features, interface, wording and presentation of content. 

Social Physics based on MIT's Social Physics model and the Nudge Power of Influence research.  

Care Psychology explains how the emotions of care can shut down our ability to make important decisions.       

Care Resources delivers the right choices at the right time.

Humor laughter is essential, 'nuff said. 

Family Dynamics are unique and diverse with their own secret language.

Four Needs for Care emotional, physical, financial and emotional. 

Delivering  stronger relationships, deeper connections, peace of mind and improved outcomes!  

Teamwork image

The light bulb went on, it's the content! 

Necessity is a powerful teacher!
In building a robust system, testing adoption, and monitoring outcomes, it became clear care and communication tools alone are not enough.

To influence outcomes, we need to awaken the best givers of care within each of us.  Demonstrating acts of kindness with sharing what works,  we influence behavior and do so in a way that has technology sitting in the background!

genus platform's authoring tools are designed for publishing and distribution of quality interactive content.    We invite you to use them to share your content and help support and influence the best givers of care within all of us. 


Covid content on genusWall image

Why? Because care is new for most of us.

Like a deer in the headlights, we often feel alone, unsure of what resources are available, how to ask for help.

We are not alone, empowering partners to deliver inspiring, relevant content that encourages productive action for patients and their support network.

The Six C’s of Content.

Curated, Connected, Conveyed, Consistent, Corellated and Crowd-Sourced.

Curated from trusted sources.
with us personally. 
Conveyed in a way we understand.
Consistent and familiar format.
Correlated with current needs.

Crowd-Sourced inspired by those on the front line. Clinicians, caregivers, patients and researchers.   The genus audience provides real-time feedback on content and helps identify and introduce quality partners.    

Content on genusWall image

careTiles™  deliver intelligent content interactions. 

careTiles  contain photos, videos, PDFs, and surveys.

careTiles(TM) are intelligent blocks information that can be searched, shared and integrated into care communications. 

Once authored, careTiles can be shared in the genus public or private market place, building on collaboration across traditional boundaries.  

careNudges™  Inspire engagement and adoption.  

careNudges(TM) are a sequence of messages custom to the needs and roles in caregiving.

As an example,  a daughter who is the lead caregiver living locally may receive a set of nudges with careTiles  helping her coordinate care.    While a grandchild in the same care community and living out of town,  might receive messages encouraging humor and story telling from a far.

Choose from the nudges library, edit or build your own set and inspire your audience.     

Text to 211-411 image