carePhysics
Connect the evidence. Keep the person at the center.
carePhysics brings ten design principles together around people, purpose, and participation. Research informs how we understand a need, shape support, and learn from the experience. Each care setting gives that framework its real-world test.
Foundational science
carePhysics®: a framework for meaningful engagement
The first five principles—holistic care, awareness, behavioral influence, communication, and community—set the tone for compassionate care around each person being cared for.
The second set translates those intentions into engagements, pathways, technology, assisted content, and evaluation. The illustrations show our design framework; the linked research explains the ideas that inform it.
Evidence-led prevention
The Importance of Science in Proactive Healthcare
Research helps us ask better questions about choice, understanding, practical opportunity, and useful support. It gives a team a starting point for design.
carePhysics applies those ideas to engagement design. A particular service still needs evaluation with the people who use it: what helped, what created burden, and what should change. Findings about a theory or service do not automatically establish results for a software implementation.
Idealisms
Principles 1–5: understand the person
Holistic care: wraparound support for social, emotional, and medical needs across every community of care.
Awareness: clear education on diagnoses, treatments, and lifestyle choices.
Behavioral influence: motivational interviewing and psychology-backed nudges.
Communication: compassionate, patient-centered conversations that build trust.
Community: bringing families, caregivers, volunteers, and partners together around each person being cared for.
Implementations
Principles 6–10: put support into practice
Engagements: personalized experiences that empower patients, families, and volunteers.
Pathways: coordinated goals and resources guiding each journey across clinics, homes, and community programs.
Technology: efficient, collaborative tools including telehealth, remote monitoring, and shared Walls.
Care AI: actionable insights, automation, and tailored recommendations that respect roles and boundaries.
Scoring: continuous evaluation to refine outcomes for both individuals and the communities around them.
Unified framework
A shared framework for meaningful engagement
carePhysics blends behavioral science, modern tech, and organizational values so genusAI can generate pathways, tiles, and analytics that feel human across every community of care.
The framework aims to support deeper relationships, coordinated coaching for clinicians and volunteers, and a fuller view of each person within their network of family, friends, and support.
Why genusAI exists
Turn evidence into useful content
Building state-of-the-art engagement tools revealed a missing piece: support for designing meaningful content in every context.
carePhysics inspired genusAI so clinicians, caregivers, volunteers, and families feel equipped rather than overwhelmed as they support more than one community of care.
Content guardrails
The 12 C’s of Content
A checklist rooted in carePhysics helps teams review whether content is purposeful, relevant, and clear.
- Curated & Consistent
- Clarity & Connects
- Conveys & Customized
- Community & Collaborative
- Compassion & Comedy
- Correlated & Crowd-sourced
Engagement guardrails
The 12 E’s of Engagement
Each “E” prompts teams to consider individual needs and the lived realities of the community of care, then review how people experience the interaction.
- Empathy & Education
- Encouragement & Efficiency
- Empowerment & Exploration
- Enrichment & Evaluation
- Elicit feedback & Environment
- Endorsement & Expansion
Delivery mechanics
careTiles™: Delivery Mechanism for Content and Engagement
careTiles bring content, AI insights, and engagement science together—videos, PDFs, surveys, and more.
Each tile educates, raises awareness, and pairs each community with proactive steps, whether used by clinicians, coaches, or trusted volunteers.
Personalized nudges
careNudges™: Personalized Reminders and Encouragements
careNudges blend carePhysics with AI to deliver timely encouragements, reminders, and onboarding sequences tailored to every caregiving role—from bedside nurses to family caregivers to community volunteers.
