Company overview
The people and purpose behind Genus.
We are building communities of care around every person in need. Explore our story, the lessons that guide us, and the people, services, and organizations that help turn that purpose into practice.
The meaning behind genus
Family. Belonging. Us.
Our name draws inspiration from the Latin genus, with its meanings of family, birth, and origin. For us, genus expresses the people we are born to, the people we choose, and the communities we build.
Within our name is “us”—an invitation to come together, share what we know, and care for one another. Each generation carries wisdom worth sharing and a responsibility to those who follow.
That community can include family, friends, neighbors, caregivers, professionals, and volunteers. Everyone has something to give, and each of us may need support along the way.
Tools that support your purpose
Your mission, brought to life.
Our partners bring their purpose, expertise, and understanding of the people they serve. We provide tools they can customize and deploy to support that work.
Partners can shape workflows, pathways, content, engagement activities, and training around their communities, services, brand, goals, and needs. Their voice and relationships remain at the center.
Our role is to help them put their knowledge into practice: connecting people, coordinating support, and making the next step easier to understand.
AI and technology in service of care
Helping knowledge become meaningful action.
Love gives us a reason to care. Experience and research help us understand how. AI and technology can help us put that wisdom to work.
AI helps partners draw on trusted industry experts, research, established standards, and frontline experience to develop practical resources. Partners select the knowledge, shape the experience, review generated materials, and adapt them to the setting and the people they serve.
CarePhysics guides how information becomes understandable, engagement becomes meaningful, and support leads to a useful next step. We build around respect for choice, privacy, human judgment, and the relationships that make care possible.
Inspired by Day Centers Inspire
A meaningful day. A connection that carries home.
Consider a day shaped around someone’s love of painting. Their family shares that interest at intake. During the day, staff notice a moment of enjoyment and capture what happened.
AI helps draft an evening update from the team’s notes. Staff review and personalize it before it reaches the family, bringing home a story to talk about and an idea to enjoy together.
This illustration from the Day Centers Inspire approach shows the purpose behind the tools: supporting the relationships among participants, families, staff, and volunteers, and helping care continue beyond the center.
An ecosystem built through shared wisdom
What we learn together can help the next community.
genusConnect began with a care app for families. Conversations with caregivers, frontline teams, researchers, and partners continue to shape what we build. Their experience helps us understand what is useful and what needs to change.
Across the ecosystem, complementary roles support that shared purpose. genus Inc. builds, operates, and licenses the platform. CarePhysics Inc. stewards the engagement methodology and training. genusCommunity Foundation stewards mission, trust, and community participation.
Focused offerings such as DayCenter.AI, a separate operating affiliate, bring that work into particular care settings. Together with partners, we aim to share useful approaches, learn from practice, and adapt what works to each community’s needs.
Build with us
Bring your purpose. Let’s build a community of care.
Whether your mission supports children, families, older adults, or the people who care for them, we welcome your experience and ideas.
Together, we can create tools that help connection, love, and wisdom become everyday acts of care—for the people who need us today and the generations who will follow.